Job Details
CRM Email Marketing Manager

Team Liquid - Santa Monica, CA

Posted 1 year ago Apply Now!

Team Liquid is a global esports enterprise and is proud to be one of the most recognizable names in esports. Founded in 2000, we have built our reputation through championship victories, unwavering commitment to our fans and by leading the way in groundbreaking innovations in technology and infrastructure within the gaming industry. Being the best competitor in esports is only the beginning for us as we strive to bring the industry to new heights. We have BIG goals to accomplish, and to get there we need exceptionally driven, talented and innovative people.

We are looking for a CRM Email Marketing Manager to join our team in Santa Monica, CA!

The CRM/Email Marketing Manager is responsible for developing, implementing and executing Team Liquid’s digital communication channels. This individual will focus on resources and tactics that will engage and grow the team’s fanbase, while driving its business forward.


Content Development

  • Creates and sources original copy and content for all communication
  • Develops and activates programs to grow fan communications across web, social, product, commerce and community
  • Drafts and distributes highly-customized messaging aimed to build fan engagement and loyalty

Email Marketing

  • Designs, implements and manages an email calendar for the product, commerce, community, culture and other teams
  • Leads organizational alignment, plus consistency and the customization of messaging to all fan groups

SMS Marketing

  • Designs, implements and manages an SMS system for product, community and commerce to better communicate with fans
  • Leads organizational alignment, plus consistency and the customization of messaging to all fan groups

Information Management

  • Defines, organizes and implements systems to accurately communicate with fans and customers across the organization
  • Safekeeps and reserves fan information to meet all privacy and regulatory standards
  • Reports and analyzes all system insights and the esports landscape to consistently maximize messaging impact


  • 4+ combined years professional experience in CRM, email marketing, SMS/push notifications, and database marketing;
  • Hands-on business experience in working with customer loyalty and subscription applications;
  • Bachelor in business, marketing or human behavior; advanced degree desirable;
  • Direct experience with third and first-party consumer data handling, interpretation and application;
  • Personal knowledge and understanding of the esports industry and consumer preferred;
  • Personal knowledge and understanding of esports social platforms (Twitch, Discord) and all mainstream social media channels;
  • Advanced level proficiency with Microsoft Word, Excel, PowerPoint, Slack, Google Docs/Hangouts, etc. preferred;
  • Ability to travel approximately 5% of the year;


  • Proactive and efficient demeanor balanced with a strategic skillset
  • Draws conclusions from data, experience and offers unbiased consideration for different perspectives
  • Savvy business professional who tactfully works towards resolution in ambiguity
  • Entrepreneurial, resourceful and adaptable to changing environments
  • Dynamic communicator, engaging and persuasive public speaker
  • Exceptional, organized planner and project manager
  • Lives and represents the Team Liquid culture