Riot Games - Los Angeles, CA, USA
Posted 1 year ago Apply Now!
As the Creative Lead on League of Legends: Wild Rift, you'll report to the Director of Creative Leadership. You will create content that introduces players to our game, helps them understand what to expect from their gameplay experiences, and gets them excited to play more. You'll own not just the final content, but the process that leads to that content and the team that makes it happen. You will collaborate with both internal and external creative teams and production partners to provide world-class creative experiences. You will lead creative campaigns that meet strategic goals of publishing.
Collaborate with Brand Lead to develop foundational brand identity for a new, multi-generational product that resonates globally
Translate marketing and creative briefs into creative concepts that deliver on business goals.
Collaborate with multi-discipline teams of internal and external creative partners (writers, producers, editors, directors, illustration artists, 3D/2D animation, visual designers) to deliver creative while also pitching in with individual contributor work.
Use the knowledge of in-house and external experts to develop high quantity and quality global digital advertising/user acquisition assets across platforms and social media channels, and the development of CGI, digital and live action narrative content.
Educate teams to understand the creative strategy and consumer targets to ideate, develop, execute, and iterate.
Develop and present creative concepts to product leads and other stakeholders.
7+ years experience at a digital advertising agency or client-side with a focus on executingcreative strategies that meet publishing goals
Experience concepting across a variety of mediums and then helping find the right creative partner to bring that vision to life
Experience working on AAA gaming brands, specifically mobile
Experience developing 360 campaigns from strategic creation to final delivery while building the foundation of a brand identity with a unique creative platform
Experience working with briefs and stakeholders to create fresh ideas that are catered to the gaming or esports communities
Understand what gaming competitors are doing to promote acquisition, fandom, and engagement
Experience with graphic design and basic video editing