Job Details
CRM Email Marketing Manager

Team Liquid - Santa Monica, CA

Posted 1 year ago Apply Now!

We are looking for a CRM Email Marketing Manager to join our team in Santa Monica, CA!The CRM/Email Marketing Manager is responsible for developing, implementing and executing Team Liquids digital communication channels. This individual will focus on resources and tactics that will engage and grow the teams fanbase, while driving its business forward.


Content Development

Creates and sources original copy and content for all communication
Develops and activates programs to grow fan communications across web, social, product, commerce and community
Drafts and distributes highly-customized messaging aimed to build fan engagement and loyalty

Email Marketing

Designs, implements and manages an email calendar for the product, commerce, community, culture and other teams
Leads organizational alignment, plus consistency and the customization of messaging to all fan groups

SMS Marketing

Designs, implements and manages an SMS system for product, community and commerce to better communicate with fans
Leads organizational alignment, plus consistency and the customization of messaging to all fan groups

Information Management

Defines, organizes and implements systems to accurately communicate with fans and customers across the organization
Safekeeps and reserves fan information to meet all privacy and regulatory standards
Reports and analyzes all system insights and the esports landscape to consistently maximize messaging impact


4+ combined years professional experience in CRM, email marketing, SMS/push notifications, and database marketing;
Hands-on business experience in working with customer loyalty and subscription applications;
Bachelor in business, marketing or human behavior; advanced degree desirable;
Direct experience with third and first-party consumer data handling, interpretation and application;
Personal knowledge and understanding of the esports industry and consumer preferred;
Personal knowledge and understanding of esports social platforms (Twitch, Discord) and all mainstream social media channels;
Advanced level proficiency with Microsoft Word, Excel, PowerPoint, Slack, Google Docs/Hangouts, etc. preferred;
Ability to travel approximately 5% of the year;


Proactive and efficient demeanor balanced with a strategic skillset
Draws conclusions from data, experience and offers unbiased consideration for different perspectives
Savvy business professional who tactfully works towards resolution in ambiguity
Entrepreneurial, resourceful and adaptable to changing environments
Dynamic communicator, engaging and persuasive public speaker
Exceptional, organized planner and project manager
Lives and represents the Team Liquid culture