Job Details
Retail Marketing Specialist

Razer USA, Ltd. - Irvine, CA

Posted 4 months ago Apply Now!


Summary:

We are seeking a driven, energetic, and team-oriented individual to join the Sales and Marketing team as a Retail Marketing Specialist in our Irvine office. The Retail Marketing Specialist role will take ownership of retail merchandising, training and marketing programs to cost-effectively drive sell-through (sales to end consumers) at our major retail partners which include Amazon, Best Buy, Walmart, Target. The person in this role must have a strong consumer retail marketing background and thorough understanding of retail channels. Experience in consumer electronics a strong plus.

Responsibilities:

  • Provide merchandising, promotions and training programs to drive sell-through of Razer products to end consumers.
  • Support sales in creating win-win relationships with key retail partners.
  • Work closely with channel partners to create messaging and co-branded collateral and execute programs that build brand awareness and purchase intent.
  • Partner with sales to profitably expand Razer's retail footprint.
  • Create and execute Razer product training programs for retailer in-store personnel.
  • Deliver insightful analysis on retail performance to drive mutually profitable assortment changes/expansions.
  • Drive communications and collateral to fit brand positioning, look and feel.
  • Analyze marketing programs to calculate return on investment (ROI).
  • Manage trade show presence at consumer, channel events.
  • Drive allocation of channel marketing funds to deliver the best ROI and deliver growth.
  • Help retail partners put in place KPIs to measure marketing activity effectiveness.
  • Travel required up to 15% of the time, domestic and/or international.

Qualifications:

  • Bachelor's degree Marketing, Business or related field, or equivalent experience.
  • Minimum of 5 years of work experience, including at least 3 years of retail channel marketing.
  • Demonstrated success in leading results-oriented joint marketing programs and initiatives.
  • Deep understanding of and passion for Gaming.
  • Strong analytical skills and ability to deliver a compelling actionable narrative.
  • Attention to detail.
  • Experience with retail/online merchandising.
  • Excellent verbal and written communication skills.
  • Presentation creation and delivery skills for internal and key account facing audiences.
  • Team player with ability to work cross-functionally.
  • Self-directed problem-solver.
  • Ability to prioritize multiple functions and tasks.
  • Gaming industry experience highly preferred .

About Razer

Razer™ is the world's leading lifestyle brand for gamers.

The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world's largest gamer-focused ecosystem of hardware, software and services.

The award-winning hardware of Razer includes high-performance gaming peripherals, Blade gaming laptops and the acclaimed Razer Phone.

Razer's software platform, with over 50 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).

Razer services include Razer zGold, one of the world's largest virtual credit services for gamers, which allows gamers to purchase virtual goods and items from over 2,500 different games.

Founded in 2005 and dual-headquartered in San Francisco and Singapore, Razer has nine offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).