Job Details
CRM Manager

Ubisoft - San Francisco, CA

Posted 1 year ago Apply Now!

Company Description

Ubisoft is composed of over 17,000 talented people located in 55+ development studios and offices across the globe. With more than 80% of our teams dedicated to creation, Ubisoft is the biggest in-house creative force in the industry.

Ubisoft’s worldwide network of video game development studios and business offices work hand-in-hand each day to deliver rich and innovative gaming experiences that reflect the creativity and diversity of their teams. This cross-studio collaboration model means every team member has the opportunity to participate in challenging projects based on iconic brands including Assassin's Creed®, Tom Clancy's Rainbow Six Siege®, Tom Clancy's The Division®, For Honor®, Rabbids®, Rayman®, Watch Dogs®, Far Cry®, The Crew®, Just Dance® and more. Ubisoft is a global leader in the video games and entertainment software industry.

Ubisoft is committed to enriching player’s lives with original and memorable gaming experiences. We create worlds where people can express themselves, explore and discover new possibilities.

Are you looking to work with enthusiastic experts who are tackling game-changing challenges in entertainment and beyond? At Ubisoft, we offer an open environment where bright ideas are given a chance to shine and everyone is eager to share knowledge.

Join us and shape the future of entertainment. Join us and create the unknown.

Job Description

Ubisoft Entertainment, a global leader in the video games and entertainment software industry, is currently seeking a full-time CRM Manager. This individual will report to the Associate Director of CRM and will develop, manage and execute campaigns and programs that enrich Ubisoft’s relationships with our gamers across our various brands.


  • Lead customer engagement strategy, planning, optimization and measurement across assigned titles and build out customer journeys for the various aspects of the lifecycle based on attributes and play patterns of customers
  • Create customer acquisition and lifecycle marketing frameworks and programs to attract and retain gamers across assigned titles
  • Work to both plan the strategic communication and the actual execution of the program and lifecycle frameworks, ensuring quality deliverables
  • Incorporate specific tactical programs and/or content strategies in lifecycle plans to drive user engagement
  • Work with internal and agency resources for planning and execution of plans and specific tactics
  • Plan out needed personalization and dynamic content for all portions of the campaign across multiple channels
  • Structure A/B and/or multivariate tests to optimize campaigns
  • Identify industry trends and opportunities for innovation with the direct marketing space
  • Be a customer advocate within Ubisoft marketing, ensuring the highest quality interactions with the customer across all lifecycle channels



  • Minimum 5 years of Marketing experience, ideally in Digital or Direct Marketing with demonstrated success in driving acquisition and retention programs
  • A solid understanding of entertainment and/or video game industry a huge plus
  • Demonstrated experience with marketing communication principals and best practices
  • Solid background and understanding of digital design principals, user experience design and deliverability best practices
  • Experience with and understanding of web and e-mail tracking technology
  • Bachelor’s degree in a related field required, advanced degrees a plus
  • French language skills a plus


  • Customer-focused: you design programs with the gamer at the forefront of your mind
  • Data-driven and analytical: you love data! And understand how to use it to improve your strategies and campaigns
  • Proven problem-solver: you bring a new perspective to the table and are focused on results
  • You are an executor: you move fast and meet deadlines

Additional Information


  • Medical, dental, and vision coverage
  • Employer HSA contribution (with enrollment in a HSA eligible medical plan)
  • 401k match
  • Paid vacation, holiday and sick time
  • Fitness, physical, and eSports challenge reimbursements
  • Rocket Lawyer online legal service membership
  • Paid parental leave
  • Paid time off to volunteer
  • Pawternity – paid time off to bond with a newly adopted pet
  • Sabbatical leave available after 5 years of employment
  • Generous discount on new Ubisoft games

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 24 countries and sales in more than 50 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. To learn more, please visit

Ubisoft is an EOE and offers competitive salaries and a complete benefits package. All your information will be kept confidential according to EEO guidelines.

Ubisoft is committed to creating an inclusive work environment that reflects the diversity of our player community. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to their race, ethnicity, religion, gender, sexual orientation, and age or disability status.