Job Details
Brand Manager - LATAM

Razer USA, Ltd. - Irvine, CA

Posted 1 year ago Apply Now!


We are looking for a passionate and experienced Brand Manager to join the Razer Latin America Team. As a Brand Manager, you will be responsible for being the voice of Razer across all Latin America Region where Razer is, and adapting its brand strategy for each market: Mexico, Chile, Peru, Argentina and Colombia.

The primary goal of this role is to grow community engagement, develop retail partnerships and increase our conversion rate through marketing efforts and localized strategies in the region.

The Brand Manager candidate should have strong communication skills, be highly organized, a creative thinker, and passionate about gaming, technology and digital innovation/social media.


  • Research, analyze, and monitor financial, technological, and consumer demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
  • Develop and execute marketing strategy for Razer in LATAM region with a positive ROI.
  • Create a localized Demand Generation Plan depending on country's needs.
  • Generate Brand Storytelling.
  • Plan and Execute Product Launches and Campaigns.
  • Evaluate and suggest retail channel strategy, providing Trade Marketing and Retail trainings.
  • Develop and execute a Retail display annual plan.
  • Increase activity in point of sales to maximize conversion rate working closely with sales team to meet revenue targets.
  • Manage PR and advertising agency as well as promoters agency.
  • Work with global team to get resources and replicate "Best Practices" of US planning and execution.
  • Gather, identify, and prioritize functional and product requirements from core gamers into internal feedback loop to support product feature requests and ideas.
  • Hire and Manage a local Esports team to meet deliverables.
  • Increase engagement across Social Media platforms create social media digital campaign.
  • Travel required up to 15% of the time, domestic and international.


  • Bachelor's degree from competitive college or university or equivalent experience.
  • Minimum of 5 years of experience in brand marketing, or equivalent.
  • Must have verbal and written fluency in Spanish and English.
  • Must have impeccable communication skills.
  • Passion for gaming and well know of the Latin America Gaming culture.
  • Experience managing marketing budget and local agencies.
  • Working with brick-and-mortar partners and Digital channels.
  • Extensive familiarity with the Latin America Market.
  • Experience in product launches and events.
  • Familiar with online marketing campaigns.
  • Gaming industry experience highly preferred.

About Razer

Razer™ is the world's leading lifestyle brand for gamers.

The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world's largest gamer-focused ecosystem of hardware, software and services.

The award-winning hardware of Razer includes high-performance gaming peripherals, Blade gaming laptops and the acclaimed Razer Phone.

Razer's software platform, with over 50 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).

Razer services include Razer zGold, one of the world's largest virtual credit services for gamers, which allows gamers to purchase virtual goods and items from over 2,500 different games.

Founded in 2005 and dual-headquartered in San Francisco and Singapore, Razer has nine offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).