Job Details
Global Social Media Manager- NBA 2K (Contract)

2K - Novato, CA

Posted 1 year ago Apply Now!

Who We Are

2K publishes some of the most popular video game franchises on the planet including Borderlands, BioShock, NBA 2K, WWE 2K, XCOM, and Sid Meier’s Civilization. The NBA 2K Marketing Team is comprised of experienced and talented marketing professionals and an exceptional communications team working together and across the company to create memorable and innovative campaigns for NBA 2K’s latest offering.

What We Need

Someone who is a true social content strategist + planner at heart, whose primary skill set is in social media, has fundamental knowledge of social strategy development, has a creative mind and eye, and understands the ins and out of using all platforms including Instagram, Twitter, TikTok, Facebook, YouTube, Twitch, Steam, and first-party community hubs. This individual should have extensive experience in social media content conceptualization, strategy, and planning plus be familiar with social strategy development. This person must be creative, can conceptualize content from the ground up, and form cadences that storytell. This person must be able to see content plans through conceptualization to execution in a quality manner. This person must be a skilled copywriter and can maintain a consistent voice across platforms. This person must have an eye for quality assets plus fundamental experience with asset production and Adobe creative suite. This person must also be passionate about the game and have a strong knowledge of the #NBA2K franchise.

What You Will Do

  • Execute the social media strategy and collaborate on its development
  • Lead short, medium, and long term @NBA2K content conceptualization and planning that’s informed by the social strategy. This includes seeing content plans through conceptualization to execution, developing cadences, copywriting, asset coordination, and postings
  • Interface with internal departments to facilitate further social media content plays. This includes working with PR, athlete relations, 2K Performance, analytics, live opps, sales, channel, partnerships, creative services, and more
  • Lead day to day communication with dev to enhance in-game social media content planning
  • Assist with coordinating and executing paid media campaigns
  • Assist with compiling KPI reports and make adjustments to content planning as needed
  • Assist with Global social media strategies, help execute Global plans, and maintain consistent communication with Global social teams
  • Report to the Global Social Media, Senior Manager. Work closely with the Social Media Coordinator to assist with day to day content planning execution

Who We Think Will Be A Great Fit

We are looking for someone who is a social content strategist at heart, whose primary skill set is in social media, is extremely passionate about socials, and is always on. They should be passionate about the game, know it well, and have a hunger to learn more. This individual should have a comprehensive understanding of lifestyle, basketball, and video game culture to excel in this role. It’s important that this individual is an excellent executor and can see plans through start to finish. This person must pay extreme attention to detail, is thorough, and quality-oriented. This person must be able to manage competing priorities in a fast-paced environment while still maintaining the quality of work, operational efficiencies, and organization. This person should be independent and proactive in nature, but also be a true collaborator. This person must be creative, experimental, and always ideating ways to enhance our socials. This person should be adaptive and flexible in nature. They must always think about the big picture to ensure everything we do has purpose and is aligned with the overall social and brand strategy.

  • At least 3-5 years of social media experience, ideally within the basketball, sports, or video game industries
  • Knows how to use all social media platforms, their tools, and understands the specific nuances within each platform
  • Talented content strategist, conceptualizer, planner, cadence builder, and have copywriting skills
  • Fundamental knowledge of social strategy development
  • Fundamental knowledge of paid media campaigns
  • Strong knowledge of asset dimension sizes and the nuances of how they display on platforms
  • Fundamental knowledge of video and static asset production plus Adobe creative suite
  • Must possess intangible skill sets including attention to detail, can see plans through from start to finish, is quality-oriented, can manage competing priorities, is efficient, organized, proactive, independent, collaborative, diplomatic, an excellent communicator, and is hungry to learn
  • Makes decisions that positively impact short term and long term #BigPicture goals
  • Strong knowledge of the #NBA2K franchise
  • Strong knowledge of basketball, lifestyle, and video game culture
  • Experience with social media tracking and listening tools is a plus
  • Experience with statistical analysis and KPIs is a plus
  • Video and broadcast production background is a plus